Product & brand designer
Ten years designing apps, brands and design systems for fintech, travel and health teams across the region. I turn messy business goals into calm, clear products that people use every day, and I measure whether they worked.
Open to work · 2027
Looking for a lead product design role, remote or in Amman.
10+
years designing products
60+
brands and identities
12
apps shipped to stores
3
regional design awards
Leading a team of five designers on a banking app used by 900,000 people. Rebuilt onboarding and transfers, cutting drop-off by a third, and set up the design system the whole company now ships with.
Amman, Jordan
Owned search and checkout for a travel app in six markets. Shipped Arabic-first flows, flexible-date search and a new checkout that raised completed bookings by 21%.
Dubai, UAE
Designed identities, packaging and campaigns for 30+ regional brands, from a dates exporter to a children's hospital, and art-directed the studio's photo shoots.
Amman, Jordan
Built the visual language for a news platform with 4M monthly readers: templates, data graphics and a social media system that doubled engagement.
Amman, Jordan
BA Graphic DesignAmman School of Arts & Design · 2011 – 2015
Interaction Design certificateOnline programme · 2019
Onboarding drop-off at Nuqta after the redesign, across 900,000 users.
Completed bookings at Rihla after the new search and checkout.
Regional design awards, including a gold for the Souq Tamr packaging.
Yazan makes complex money flows feel simple. Our support tickets about transfers fell by half the month his redesign shipped.
A rare designer who is as comfortable in a spreadsheet as in Figma. He brought data to every design review.
His Arabic typography is the best I have worked with. Clients asked for him by name.
